The Department of Work and Pensions and the Pensions Regulator have launched a new advertising campaign promoting auto enrolment which aims to change the country’s perception of pensions in the workplace.
Workie, ‘a striking physical embodiment of the workplace pension’, will be seen visiting people in different work environments over the coming months, asking them not to ignore him.
The advertisements come with a message, whilst automatic enrolment into workplace pensions has been rolling out across the UK since 2012, it is only now that 1.8 million small and micro employers need to act. In a phased process over the next three years, every employer will have to enrol their eligible staff into a pension scheme, by reference to their staging date.
Pensions Minister, Baroness Altmann, said:
"This is a fun and quirky campaign but behind it lies a very serious message. We need everyone to know they are entitled to a workplace pension – and we need all employers to understand their legal responsibility to their staff, but also to feel more positive about engaging with workplace pensions.
Free Workshop in Association with Taxwise Rewards
Join us free of charge to understand your legal obligations with regards to the new pension reforms. Lunch will be provided.
Listen to our expert speakers. The workshop will cover:
- A clear understanding of pension reform
- Information on what you need to do to prepare for compulsory Auto Enrolment
- Changes to contract of employment as a direct result of the Act
- Advice on handbook content and policy updates
- How to communicate contractual changes to your employees
- "Asks the Experts" session
Venue: Jurys Inn Croydon, Wellesley Road, CR0 9XY.
When: 14 January 2016 AM.
Time: 09:30 to 12:30. Coffee and Registration at 09:30. Event starts at 10.00.
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